Blog

Why Blogging is Important for Your Business

There is an ever-growing trend for quality content. With more and more businesses starting to realise just how powerful blogging can be – those…Read more

How to Attract Visitors to Your Website

Want to know how I got into the digital marketing industry? Here is a little story for you… I started my own blog many…Read more

What is Inbound Marketing?

You may have heard of inbound marketing but do you know what it is? If you have been in the marketing industry for many…Read more

Magento Live UK 2014: What You Need to Know

This week a few of us from Yoma went to the Magento Live UK 2014 Conference in London. There was a variety of professionals…Read more

Top UK Digital Marketing Events For Your Diary

Here at YOMA, our teams regularly attend digital events and seminars across the country, networking and getting an insight into the latest industry techniques.…Read more

Christmas Donation

To celebrate Christmas here at YOMA, the team made the decision to help out a number of local Children’s charities over the Christmas period.…Read more

Christmas Office Hours

The YOMA office will be closed from: 25th December – 2nd January 2014 During this period, an out of hour’s team will be set…Read more

Is Page Rank Still Relevant for SEO?

*Google updated toolbar PageRank in December 2013, after this post was written. PageRank was devised by Google to help judge how important a particular…Read more

Magento Certification Achievements

November has started with a bang here at YOMA! We are pleased to announce that YOMA developers Becky Jones and Adam Hughes have successfully…Read more

YOMA Get On Board with Enhanced Campaigns

When Google first announced the introduction of Enhanced Campaigns, the PPC team at YOMA (myself included) were a little bit anxious about what this…Read more

Double Magento Certification

Here at YOMA, we always aim to keep on top of the latest industry news and updates – so when Magento launched the first…Read more

eCommerce Expo Manchester

On Wednesday, our new ecommerce consultant Reece Dent headed to the eCommerce Expo at the Manchester Central Convention Centre. The one-day event had a…Read more

Internet Retailing Expo 2013

On Thursday, Yoma headed to the NEC, Birmingham for the highly anticipated Internet Retailing Expo. The event, which ran from the 20th – 21st March,…Read more

Google Analytics Training

As one of the most powerful Analytics tools for monitoring and analysing all important traffic to your website, Google Analytics provides an enormous amount of essential information for…Read more

User Testing

Knowing exactly how your customer navigates around your website is extremely important for eCommerce business owners! A great way to see first hand how…Read more

LinkedIn Hits 200 Million Users!

Professional social network LinkedIn hit a huge milestone earlier this week, passing the 200 million user landmark across 200 countries worldwide! With 2 new…Read more

Record Breaking Online Shopping Figures

Now that the Christmas rush is over, we are looking back at the record breaking eCommerce figures and trends from December 2012! This year…Read more

2013 Exhibitions for your diary

Looking forward to the year ahead, we have put together a useful list of key exhibitions within the digital industry, taking place over the…Read more

The Future Is Mobile!

Eric Schmidt, Executive Chairman of Google famously said; “If you don’t have a mobile strategy, you don’t have a future strategy” – and we couldn’t agree…Read more

Christmas Jumper Day 2012

On Friday 14th December, Yoma joined thousands of people across the country, wearing our favorite Christmas jumpers for the day to raise money for Save the…Read more

The Battle of the Retail Christmas Adverts

The battle of the retail Christmas adverts this year has become a key talking point, especially here at Yoma! From John Lewis, Morrisons, M&S…Read more

Industry Updates for 2013

In the ever evolving industry of online marketing, everyone is always looking forward to what is going to be the next big thing in…Read more

January Sales

With Christmas now in touching distance – we understand that you’re working hard to get ready for this busy time of year, but don’t…Read more

Santa Dash

Sunday is definitely not a day of rest for the team at Yoma! On Sunday the Yoma team where up bright and early, doing…Read more

Magento Live Overview

Alex and Elisabeth from the Yoma team recently headed down to London for the very first, and highly anticipated “Magento Live” conference. With over…Read more

The Power of Email Marketing

As you may be aware, Email marketing is a major component of electronic commerce, a powerful marketing solution to target your customers and promote…Read more

Google Shopping For The UK

Google have now announced that they will be rolling out the new, commercial model for Google shopping, built on product listing ads in the UK.…Read more

26th November – Cyber Monday!

Cyber Monday 2011 saw Brits spend an astonishing £19m an hour on the biggest online shopping day of the year – with a total outlay…Read more

Rubbing Shoulders With Royalty

On Monday night, the Yoma team headed down to the Royal Albert Hall for the 100th Royal Variety Performance. Thanks to UK Fast, Alex,…Read more

UK’s First Listed Female Magento Developer!

We are pleased to announce that YOMA has achieved an industry first with the announcement that specialist developer Becky Jones has become the UK’s first female…Read more

Make Bake Event!

On Friday, the Yoma social team headed to Birmingham to support our client “Make Bake” at the annual “Cake International” exhibition. Online cake decorating suppliers, Make…Read more

Congratulations Strawberry!

We are pleased to announce that Yoma client, Liverpool Children’s Boutique “Strawberry” has made it in to the final of the Juice FM Style Awards 2012! Up…Read more

Trick or Treat?

It may be Halloween, but getting your business trading online doesn’t have to be scary! We understand that the process of developing your business online can…Read more

Top Men’s eCommerce Trends

When it comes to eCommerce, women have historically dominated the online market. With reports showing that women are generally more active online, and also…Read more

Top Tips For Increasing Your Conversion Rates Over Christmas

With Christmas slowly creeping up, there is still plenty of time to make changes to your site to help improve the all-important conversion rate…Read more

Congratulations Becky & Erwin

We are pleased to announce that in the past month, 2 members of the Yoma team have passed the Official Certified Magento Developer Exam! Magento…Read more

Ecommerce Christmas Spending Season

Christmas comes early online and is without a doubt the busiest shopping period for eCommerce sites, so to help get your website seasonally ready,…Read more

Trade 1st Now Live!

We are proud to announce the launch of www.trade1st.co.uk - The home of over 800 trade quality, professional branded, decorative products at your disposal, including specialist…Read more

London Marathon 2013

We are pleased to announce that on the 21st April 2013, YOMA PPC Account Manager Nicki will be heading to London, running the famous ‘Virgin London…Read more

The Importance of Social Media!

With 91% of online adults worldwide now regularly using Social Media on a daily basis, sites such as Facebook and Twitter have fast become…Read more

Aphrodite 1994 Website Now Live!

We are proud to announce the launch of Designer menswear store “Aphrodite 1994“. YOMA teamed up with the Sunderland based menswear store to design, develop…Read more

Tablets to drive eCommerce in 2012 Christmas Rush!

In the UK last year, shoppers spent over £6.8bn online, an astounding 25% more than December 2010, and this is only set to increase…Read more

YOMA Sponsor Digital Entrepreneur Awards 2012

We are pleased to announce that YOMA will be sponsoring the “Design and Technology” category at the anticipated UK Digital Entrepreneur awards, taking place…Read more

PHP North West 2012

Over the weekend our development team headed down to Manchester for the highly anticipated “PHP North West” event. Acknowledged as the most widely used…Read more

eCommerce Expo London 2012!

The YOMA team headed down to London yesterday to meet with over 6,000 leading industry professionals at the 6th annual “eCommerce Expo” in central…Read more

The importance of Display URLs in PPC

  The majority of PPC URLs are displayed like www.domainname.co.uk/keyword in order to increase the Quality Score, make the ad text stand out, and…Read more

Let Magento Power Your Business

What is Magento? Magento is a powerful and robust ecommerce platform capable of providing online retailing solutions for small and large retailers alike. Magento…Read more

The Benefits of Business Blogs!

It is often the case that when a company wishes to increase its online presence their first thought is social media. Whilst it is…Read more

Mobile PPC Optimisation – More Important Than Ever!

Slowly but surely, web searches and advertising spend on mobiles has increased year on year. Today it was revealed by The Drum that mobile…Read more

Online Advertising Revenue Overtakes Print!

According to the latest report from data analysts eMarketer, this year will see US online advertising revenue grow by 20% to reach just under $40 billion.…Read more