Is Page Rank Still Relevant for SEO?
PageRank was devised by Google to help judge how important a particular webpage is, and it did this by giving it a score out ...Read more
Magento Certification Achievements
November has started with a bang here at YOMA! We are pleased to announce that YOMA developers Becky Jones and Adam Hughes have successfully ...Read more
YOMA Get On Board with Enhanced Campaigns
When Google first announced the introduction of Enhanced Campaigns, the PPC team at YOMA (myself included) were a little bit anxious about what this ...Read more
Double Magento Certification
Here at YOMA, we always aim to keep on top of the latest industry news and updates – so when Magento launched the first ...Read more
eCommerce Expo Manchester
On Wednesday, our new ecommerce consultant Reece Dent headed to the eCommerce Expo at the Manchester Central Convention Centre. The one-day event had a ...Read more
Internet Retailing Expo 2013
On Thursday, Yoma headed to the NEC, Birmingham for the highly anticipated Internet Retailing Expo. The event, which ran from the 20th – 21st March, ...Read more
Google Analytics Training
As one of the most powerful Analytics tools for monitoring and analysing all important traffic to your website, Google Analytics provides an enormous amount of essential information for ...Read more
Knowing exactly how your customer navigates around your website is extremely important for eCommerce business owners! A great way to see first hand how ...Read more
LinkedIn Hits 200 Million Users!
Professional social network LinkedIn hit a huge milestone earlier this week, passing the 200 million user landmark across 200 countries worldwide! With 2 new ...Read more
Record Breaking Online Shopping Figures
Now that the Christmas rush is over, we are looking back at the record breaking eCommerce figures and trends from December 2012! This year ...Read more
2013 Exhibitions for your diary
Looking forward to the year ahead, we have put together a useful list of key exhibitions within the digital industry, taking place over the ...Read more
The Future Is Mobile!
Eric Schmidt, Executive Chairman of Google famously said; “If you don’t have a mobile strategy, you don’t have a future strategy” – and we couldn’t agree ...Read more
Christmas Jumper Day 2012
On Friday 14th December, Yoma joined thousands of people across the country, wearing our favorite Christmas jumpers for the day to raise money for Save the ...Read more
The Battle of the Retail Christmas Adverts
The battle of the retail Christmas adverts this year has become a key talking point, especially here at Yoma! From John Lewis, Morrisons, M&S ...Read more
Industry Updates for 2013
In the ever evolving industry of online marketing, everyone is always looking forward to what is going to be the next big thing in ...Read more
With Christmas now in touching distance – we understand that you’re working hard to get ready for this busy time of year, but don’t ...Read more
Sunday is definitely not a day of rest for the team at Yoma! On Sunday the Yoma team where up bright and early, doing ...Read more
Magento Live Overview
Alex and Elisabeth from the Yoma team recently headed down to London for the very first, and highly anticipated “Magento Live” conference. With over ...Read more
The Power of Email Marketing
As you may be aware, Email marketing is a major component of electronic commerce, a powerful marketing solution to target your customers and promote ...Read more
Google Shopping For The UK
Google have now announced that they will be rolling out the new, commercial model for Google shopping, built on product listing ads in the UK. ...Read more
26th November – Cyber Monday!
Cyber Monday 2011 saw Brits spend an astonishing £19m an hour on the biggest online shopping day of the year – with a total outlay ...Read more
Rubbing Shoulders With Royalty
On Monday night, the Yoma team headed down to the Royal Albert Hall for the 100th Royal Variety Performance. Thanks to UK Fast, Alex, ...Read more
UK’s First Listed Female Magento Developer!
We are pleased to announce that YOMA has achieved an industry first with the announcement that specialist developer Becky Jones has become the UK’s first female ...Read more
Make Bake Event!
On Friday, the Yoma social team headed to Birmingham to support our client “Make Bake” at the annual “Cake International” exhibition. Online cake decorating suppliers, Make ...Read more
We are pleased to announce that Yoma client, Liverpool Children’s Boutique “Strawberry” has made it in to the final of the Juice FM Style Awards 2012! Up ...Read more
Trick or Treat?
It may be Halloween, but getting your business trading online doesn’t have to be scary! We understand that the process of developing your business online can ...Read more
Top Men’s eCommerce Trends
When it comes to eCommerce, women have historically dominated the online market. With reports showing that women are generally more active online, and also ...Read more
Top Tips For Increasing Your Conversion Rates Over Christmas
With Christmas slowly creeping up, there is still plenty of time to make changes to your site to help improve the all-important conversion rate ...Read more
Congratulations Becky & Erwin
We are pleased to announce that in the past month, 2 members of the Yoma team have passed the Official Certified Magento Developer Exam! Magento ...Read more
Ecommerce Christmas Spending Season
Christmas comes early online and is without a doubt the busiest shopping period for eCommerce sites, so to help get your website seasonally ready, ...Read more
Trade 1st Now Live!
We are proud to announce the launch of www.trade1st.co.uk - The home of over 800 trade quality, professional branded, decorative products at your disposal, including specialist ...Read more
London Marathon 2013
We are pleased to announce that on the 21st April 2013, YOMA PPC Account Manager Nicki will be heading to London, running the famous ‘Virgin London ...Read more
The Importance of Social Media!
With 91% of online adults worldwide now regularly using Social Media on a daily basis, sites such as Facebook and Twitter have fast become ...Read more
Aphrodite 1994 Website Now Live!
We are proud to announce the launch of Designer menswear store “Aphrodite 1994“. YOMA teamed up with the Sunderland based menswear store to design, develop ...Read more
Tablets to drive eCommerce in 2012 Christmas Rush!
In the UK last year, shoppers spent over £6.8bn online, an astounding 25% more than December 2010, and this is only set to increase ...Read more
YOMA Sponsor Digital Entrepreneur Awards 2012
We are pleased to announce that YOMA will be sponsoring the “Design and Technology” category at the anticipated UK Digital Entrepreneur awards, taking place ...Read more
PHP North West 2012
Over the weekend our development team headed down to Manchester for the highly anticipated “PHP North West” event. Acknowledged as the most widely used ...Read more
eCommerce Expo London 2012!
The YOMA team headed down to London yesterday to meet with over 6,000 leading industry professionals at the 6th annual “eCommerce Expo” in central ...Read more
The importance of Display URLs in PPC
The majority of PPC URLs are displayed like www.domainname.co.uk/keyword in order to increase the Quality Score, make the ad text stand out, and ...Read more
Let Magento Power Your Business
What is Magento? Magento is a powerful and robust ecommerce platform capable of providing online retailing solutions for small and large retailers alike. Magento ...Read more
The Benefits of Business Blogs!
It is often the case that when a company wishes to increase its online presence their first thought is social media. Whilst it is ...Read more
Mobile PPC Optimisation – More Important Than Ever!
Slowly but surely, web searches and advertising spend on mobiles has increased year on year. Today it was revealed by The Drum that mobile ...Read more
Online Advertising Revenue Overtakes Print!
According to the latest report from data analysts eMarketer, this year will see US online advertising revenue grow by 20% to reach just under $40 billion. ...Read more
Four Ways Brands Should Use Pinterest
Watch out Facebook and Twitter, there is a new player on the scene. Over the past year a new social media platform called Pinterest ...Read more
UK Flying the Flag for Ecommerce
Ecommerce is continuing to go from strength to strength right across Europe. According to statistics from COMSTORE, last year saw 270 million unique users ...Read more
Google Update – Panda 3.3 in Black and White!
A new Panda update has been confirmed by Google at the same time as they announce 40 search updates that have either happened in ...Read more
Twitter to Reach 500 million users?
According to figures from Twopcharts this Wednesday could see Twitter reach 500 million users. This is the equivalent of 1 in every 14 people living ...Read more
The Cavern Club Web Build – A Day in the Life at Yoma
Iconic is a word that is often overused but not when describing The Cavern Club, the birth place of The Beatles. When Yoma were ...Read more
EU Cookie Law and E-commerce
On May 26th 2012 the EU Cookie Law will come into effect in the UK. This law will require website owners to significantly ...Read more
Google launches Enhanced Ad Sitelinks
By now most PPC managers are familiar with Sitelinks and (hopefully) will have them enabled on their campaigns in order to increase CTR. There ...Read more