Pay Per Click Image
Pay Per Click Image

Pay Per Click Image

"Our partnership with Yoma has brought immediate dividends in web presence with a tailored and results-driven PPC campaign. Yoma gives informative feedback and provides a hands-on campaign management service that is excellent."
Mobile Money

Pay Per Click

What is Pay Per Click (PPC) Marketing?

PPC stands for Pay Per Click and is a means of online advertising on search engines. Pay Per Click advertising is a quick, efficient and cost effective way of driving near immediate traffic to your website.

It involves advertisers bidding for keywords that they believe their target audience will type in when looking for a product/service, in order for their adverts to appear in the Sponsored Links/Ads sections of the search results. It is called PPC (Pay Per Click) because the advertiser only pays when a user clicks on the advertiser’s advert. The price that advertisers pay for each individually chosen keyword will differ from advertiser to advertiser, based on their maximum Cost Per Click (CPC), which is the maximum price an advertiser is willing to pay for a single advert click, and their Quality Score, which takes into account the relevancy of the ad. The importance of quality score is that it no longer means you can be locked out of a position within the sponsored links based on your CPC. This is where we come in.

What We Do

  • We are specialists in PPC Management. We are an AdWords Certified Partner with specializations in Search Advertising, Display Advertising and Reporting and Analysis. We are also AdExcellence certified
  • Well informed on a variety of different sectors, we can build and optimise your campaign based on your exact requirements, whether it is more traffic, more leads, more conversions or all of the above
  • Your business goals become our business goals. We get to know you, your business, and most importantly, your target audience
  • Regular contact and reporting mean that you are regularly updated with new developments in search and suggestions on how we can best improve your campaigns
  • We create relevant, highly targeted campaign content
  • We strive to achieve excellent Quality Scores against all aspects of your campaign, which means paying a lower CPC and achieving a higher average position
  • We write compelling & engaging ad copy that encourages the visitors you want
  • We work hard to help you achieve your business goals, whether that be reducing your CPA (Cost-Per-Acquisition), improving your quality of traffic or all of the above

Why Use YOMA?

  • Your business is our business – we get to know you and what’s important to you
  • Together with you, we devise an effective online marketing strategy, that suits your business
  • We set up your campaign ensuring that we are targeting the most relevant keywords to your business and budget
  • We generate compelling adverts that encourage the visitors you want and make the most of what you’re about
  • We work hard to optimise your campaigns to ensure that they are working as efficiently as possible and help you to achieve your business goals
  • We have a dedicated PPC management team, that is AdWords and AdExcellence certified
  • In everything that we do for your campaigns, we demonstrate a commitment to excellence and generating the best possible results
  • We are well informed on various sectors – from ecommerce to public services, fashion to holidays, and furniture to finance
  • Every month, you’ll receive a comprehensive report detailing your campaign’s performance, together with reactive and proactive campaign suggestions to make a real difference