Pay Per Click

What is Pay Per Click (PPC) Marketing?

PPC is a means of online advertising on search engines. It involves advertisers bidding for keywords that they believe their target audience will search for when looking for a product or service that they provide.

When a user searches with these keywords, it will trigger an advert to appear within the search results returned. Adverts appear at the top and on the right hand section of the (organic/natural) search engine results. Advertisers do not usually pay to display their adverts. With CPC (Cost Per Click) bidding, the advertiser pays when a searcher clicks on the advert – hence the term Pay Per Click or PPC. The price paid for the individually chosen (targeted) keyword will differ from advertiser to advertiser, based on their maximum Cost Per Click and their Quality Score (the relevancy of the ad to the search term entered).

There are a number of advantages of PPC including:

• Advertisers don’t usually pay to display adverts, only when the adverts are clicked
• Potential customers are already interested in the product or service you are offering – they have entered keywords pertaining to it for that reason
• Relatively quick and easy to set up, and your adverts start showing very quickly, giving you almost immediate visibility and presence in search results

What Do We Do?

As a Google AdWords qualified company, we are specialists in PPC Management and we employ fully qualified Google AdWords professionals. We will get to know you, your business and your goals. We will then put our expertise into achieving those goals for you by implementing effective PPC. We have worked closely with our clients to produce some excellent results, improving their profile online, the traffic to their site and conversions into real orders.

Why Use YOMA?

• We get to know you, your business and what’s important to you
• We get to know what works for you and what you’ve struggled with in the past
• We get to know your business goals
• Together, we devise an effective online marketing strategy that suits you, your business and your budget
• We set up your campaign, ensuring that we are targeting the most relevant keywords to your business and budget
• We generate compelling adverts that encourage the visitors you want and makes the most of what you’re about
• We work hard to optimise your campaigns to ensure that they are working as efficiently as possible and help you to achieve your business goals
• We have a dedicated PPC management team who are more than happy to talk through your campaign, feedback and answer any questions concerns that you may have