Search Engine Optimisation

What is SEO?

SEO stands for Search Engine Optimisation and is the methodology of improving the ranking of a website on search engines such as Google. In the competitive online world, simply having a website is no longer enough if you want an edge on your competitors. A website, however well designed and carefully constructed, serves no real purpose if nobody pays it a visit.

With thousands of new websites flooding the Internet every day, your customers will often find that reaching your website isn’t easy. In the vast expanse of cyberspace, even the best website can get swamped in the background noise of thousands of sites all competing for the same customers.

This is where SEO comes in. Search engines have more potential to push targeted traffic to a website than any other medium. World-wide, there are 300 million searches performed on Google every day – equating to 34,000 searches per second. This means introducing your target market to your website and making your website more than just another listing on a search needs SEO to make it more visible, more attractive and more likely to generate traffic that translates into business conversions.

What Do We Do?

• At YOMA, our ethical SEO service targets key areas of online marketing, with the aim of generating the best return on your investment.
• We research your market place – what your potential customers are searching for and what your competitors are optimising for.
• We develop on-site optimisation, including Meta content and on-site copywriting.
• We develop advanced link-building campaigns, sourcing a wide variety of back links for your site.
• We report on how your site is progressing, both with search engine rankings and with traffic.

Why Use YOMA?

As a results-driven online marketing agency, the SEO service that YOMA provides can offer you:

• Proven success across diverse vertical channels within competitive online markets, on websites ranging from brochure sites to e-Commerce.
• A dedicated SEO team with excellent up-to-date knowledge of search marketing methodology, web marketing techniques and emerging trends.
• A single point of contact for all SEO related queries.
• We employ good web practice that conforms to the ethical guidelines laid down by the search engines to ensure your website achieves and maintains the best rankings.