Knowing exactly how your customer navigates around your website is extremely important for eCommerce business owners!
A great way to see first hand how your customers travel around your website, the issues that may arise and possible changes that may be needed to improve the customer journey from start to finish is “User Testing”.
With User Testing, simply select the gender and age of participants you wish to test your site and describe the tasks you wish them to perform to see how different demographics navigate around your website. Even test your website against key competitors and monitor each participant’s journey via video to see the issues that may arise with your site first hand.
To find out more about User Testing, please call: 0845 390 2121Return to Blog