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    Google Updates

    RankBrain: What will Google’s new AI robot change?
    Machine learning has truly entered the search market this year, with Google revealing that it has introduced a new facet to its integral algorithms called RankBrain. (more…)
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    When is Redesign Needed to Improve User Experience?
    This year Google is embarking upon an ambitious project to overhaul its AdWords platform, not only to improve user experience on mobile devices but also to empower businesses and brands to make better use of...
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    What you need to know about the New Google AdWords Reporting Tool
    At the end of last year Google launched an entirely new AdWords reporting interface. This replaced the previous, slightly cumbersome, solution that required multiple Excel spreadsheets and often a pivot table to understand. (more…)
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    Google’s manual action penalty over free product reviews
    When a Google penalty is handed out, the organic search rank of a site can take a long time to recover and in the past week a significant number of manual actions taken against bloggers...
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    Mobilegeddon continues with November 2nd update
    Google’s mobile-friendly algorithm update, dubbed ‘mobilegeddon’ by the media, has been in effect for almost six months. (more…)
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