This year Google is embarking upon an ambitious project to overhaul its AdWords platform, not only to improve user experience on mobile devices but also to empower businesses and brands to make better use of...
At the end of last year Google launched an entirely new AdWords reporting interface. This replaced the previous, slightly cumbersome, solution that required multiple Excel spreadsheets and often a pivot table to understand. (more…)
PPC advertising can be an effective way of getting your website noticed, offering a consistent stream of highly targeted traffic if it is done well. PPC is a great addition to a social media marketing...
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