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    Google

    Google’s manual action penalty over free product reviews
    by Yoma
    When a Google penalty is handed out, the organic search rank of a site can take a long time to recover and in the past week a significant number of manual actions taken against bloggers...
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    17 Crazy Facts about Google on its 17th Birthday!
    by Yoma
    Happy Birthday Google! Google will be 17 years old on the 27th September and to celebrate, we’re sharing 17 crazy facts about the global internet giant. Did you know that… (more…)
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    RankBrain: What will Google’s new AI robot change?
    by Yoma
    Machine learning has truly entered the search market this year, with Google revealing that it has introduced a new facet to its integral algorithms called RankBrain. (more…)
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    What you need to know about the New Google AdWords Reporting Tool
    by Yoma
    At the end of last year Google launched an entirely new AdWords reporting interface. This replaced the previous, slightly cumbersome, solution that required multiple Excel spreadsheets and often a pivot table to understand. (more…)
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    Google Chrome Extensions
    The Chrome Extensions Every Digital Marketing Expert Should Know
    by Yoma
    Negotiating the minefield that is the world of Google Chrome extensions is far from a straight-forward task. (more…)
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    10 Reasons your PPC might not be showing
    by Yoma
    PPC advertising can be an effective way of getting your website noticed, offering a consistent stream of highly targeted traffic if it is done well. PPC is a great addition to a social media marketing...
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    When is Redesign Needed to Improve User Experience?
    by Yoma
    This year Google is embarking upon an ambitious project to overhaul its AdWords platform, not only to improve user experience on mobile devices but also to empower businesses and brands to make better use of...
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    Top 9 online marketing trends that will dominate 2016
    by Yoma
    There are a wide range of marketing tools that can be used within your marketing strategy. These can help your business to increase its online presence. (more…)
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