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    Tablets to drive eCommerce in 2012 Christmas Rush!
    by Yoma
    In the UK last year, shoppers spent over £6.8bn online, an astounding 25% more than December 2010, and this is only set to increase in 2012. According to a number of recent reports, tablets are...
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    Google launches Enhanced Ad Sitelinks
    by Yoma
    By now most PPC managers are familiar with Sitelinks and (hopefully) will have them enabled on their campaigns in order to increase CTR. There have been a number of setbacks for PPC ads. With the...
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    Congratulations Becky & Erwin
    by Yoma
    We are pleased to announce that in the past month, 2 members of the Yoma team have passed the Official Certified Magento Developer Exam! Magento Certified Developer Exams are geared toward professional Magento developers who want...
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    2013 Exhibitions for your Diary
    by Yoma
    Looking forward to the year ahead, we have put together a useful list of key 2013 exhibitions within the digital industry, taking place over the next 12 months to add to your business calendar. Retail...
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    Google Shopping For The UK
    by Yoma
    Google have now announced that they will be rolling out the new, commercial model for Google shopping, built on product listing ads in the UK. This transition from a free model to a paid inclusion model...
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    The Future Is Mobile Friendly!
    by Yoma
    Eric Schmidt, Executive Chairman of Google famously said; “If you don’t have a mobile strategy, you don’t have a future strategy” - and we couldn't agree more! Mobile has shook up traditional consumer shopping habits and has...
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    Top UK Digital Marketing Events For Your Diary
    by Yoma
    Here at YOMA, our teams regularly attend digital events and seminars across the country, networking and getting an insight into the latest industry techniques. (more…)
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    eCommerce Expo London 2012!
    by Yoma
    The YOMA team headed down to London yesterday to meet with over 6,000 leading industry professionals at the 6th annual “eCommerce Expo” in central London. The exhibition saw world renowned brands such PayPal, Tesco, Shop...
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