Uncategorized Archives – Yoma
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    Uncategorized

    Mobile PPC Optimisation – More Important Than Ever!
    Slowly but surely, web searches and advertising spend on mobiles has increased year on year. Today it was revealed by The Drum that mobile ad spend has increased ‘157% from 2010 to 2011’ a statistic...
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    Google Anayltics New Feature ‘Visitor Flow’ Explained
    When optimising and evaluating PPC campaigns, it is crucial to amalgamate Google AdWords and Google Analytics data in order to see a true picture of a Campaign/Ad Group/Keywords performance. Two key things to look at in...
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    Top 6 Social Media Campaigns of 2014
    2014 seems to have brought a whole new wave of creative social media campaigns. Some of these social media campaigns have really stood out and inspired me to think up new ideas for my own...
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    Google Shopping Results
    Big Changes To Google Shopping As part of our customers online marketing service we submit all of their products to Google Shopping, using a custom data feed. This is a really great way of improving...
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    20 Years of eCommerce: The History in a Timeline
    Well what do you know… ecommerce has turned 20! Ecommerce has finally reached that glorious age of still being young and learning but old enough to have gained experience and wisdom. 20 Years ago the...
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    Top UK Digital Marketing Events For Your Diary
    Here at YOMA, our teams regularly attend digital events and seminars across the country, networking and getting an insight into the latest industry techniques. (more…)
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    Email Marketing
    The 4 Most Useful Email Marketing Tools
    As far as digital marketing tools go, email marketing is often overlooked in favour of SEO and PPC. (more…)
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    How to Attract Visitors to Your Website
    Want to know how I got into the digital marketing industry? Here is a little story for you… I started my own blog many moons ago. (more…)
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