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    EU Cookie Law and E-commerce
    On May 26th 2012 the EU Cookie Law will come into effect in the UK. This law will require website owners to significantly alter how their site operates as well as bringing about massive changes...
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    eCommerce Expo London 2012!
    The YOMA team headed down to London yesterday to meet with over 6,000 leading industry professionals at the 6th annual “eCommerce Expo” in central London. The exhibition saw world renowned brands such PayPal, Tesco, Shop...
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    Christmas Jumper Day 2012
    On Friday 14th December, Yoma joined thousands of people across the country, wearing our favorite Christmas jumpers for the day to raise money for Save the Children. Everyone made a great effort, dressing up for the occasion...
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    Google Anayltics New Feature ‘Visitor Flow’ Explained
    When optimising and evaluating PPC campaigns, it is crucial to amalgamate Google AdWords and Google Analytics data in order to see a true picture of a Campaign/Ad Group/Keywords performance. Two key things to look at in...
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    Tablets to drive eCommerce in 2012 Christmas Rush!
    In the UK last year, shoppers spent over £6.8bn online, an astounding 25% more than December 2010, and this is only set to increase in 2012. According to a number of recent reports, tablets are...
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    eCommerce fashion trends that will change how you shop in 2015
    The way people spend online is changing all the time, and as such the methods applied to target consumers is required to adapt to meet the needs of both consumers and businesses. Last year, online...
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    What content marketing trends should you follow in 2015?
    Content marketing is one of the best ways to get your brand noticed on the web. But the most important thing is that content has to be relevant to the intended audience if it is...
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    Alex to Wear Fancy Dress in Yoma in November for Pancreatic Cancer!
    If you're in the Yoma office throughout November, you're in for a giggle as our Online PR Exec, Alex Gallagher will be donning a different fancy dress outfit every single day! (more…)
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