2014 seems to have brought a whole new wave of creative social media campaigns. Some of these social media campaigns have really stood out and inspired me to think up new ideas for my own...
As one of the most powerful Analytics tools for monitoring and analysing all important traffic to your website, Google Analytics provides an enormous amount of essential information for online businesses. (more…)
When Google first announced the introduction of Enhanced Campaigns, the PPC team at YOMA (myself included) were a little bit anxious about what this transition could mean. I will openly admit I am skeptical to...
On Wednesday, our new ecommerce consultant Reece Dent headed to the eCommerce Exhibit at the Manchester Central Convention Centre. The one-day event had a leading line-up of big brand keynote speakers sharing first-hand insight into their...
The majority of PPC URLs are displayed like www.domainname.co.uk/keyword in order to increase the Quality Score, make the ad text stand out, and more importantly, manipulate the searcher into thinking they are going to that...
This week a few of us from Yoma went to the Magento Live UK 2014 Conference in London. There was a variety of professionals at the event from merchants to vendors and developers to marketeers....
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