Our Digital Marketing Exec, Sam’s Success Story With Yoma!

We’re delighted to offer our Marketing whizz, Samantha Long, a big ‘congratulations’ on completion of her Advanced Level Apprenticeship in Marketing, while working at Yoma. Digital Marketing Executive, Sam has been with us since July 2012, after applying for a job with us through the Liverpool Chamber of Commerce. Since then, she has completed her Level 3 NVQ Diploma in Marketing and also Principles of Marketing Certificate, and developed her skills at Yoma to become a highly valued member of the Digital Marketing team. So let’s hear from the lady herself about her journey with Yoma…

When did you become interested in Marketing as a career?

I went to Ingeus looking for a role, who put me in touch with the Liverpool Chamber. It was then that I asked about an apprenticeship as a route into Digital Marketing. When I first left school, I had a few sales jobs and then did a bit of admin work, before spotting an advert for the job at Yoma. I didn’t understand much about SEO, but I was really interested in the advertising and marketing side of it, so decided to get in touch.

How did you get your current role at Yoma?

The first job I got after leaving school was as a Trainee Data Technician, I found the role through a youth training scheme with Liverpool City Council. I was responsible for recording the geographical information for the city – and that’s what really got me into the technical side. Then the second role I found was thanks to the Liverpool Chamber within the Marketing team at Yoma, where I learnt about SEO and then moved more into the PR side of things. This is is where I enjoy applying my technical skills and natural interest in this area.

So you were the first person ever to sign up to the Liverpool Chamber’s Marketing Apprenticeship?

Yes, they told me a little bit about it and I was interested so decided to give it a go. I was the first ever person they signed up for the Marketing Apprenticeship in Liverpool – so it’s a bit of a milestone for the Apprenticeship scheme, and for myself as well as Yoma!

What do you enjoy most about your job?

I really enjoy the creative aspect, plus being able to network with people all around the country in a variety of industries. I also like looking into market research and exploring the different ways marketing companies target their specific audience and demographic, and then also building relationships with relevant influencers on behalf of our clients.

And finally, how has the Advanced Level Apprenticeship in Marketing assisted you in your role?

Studying for my qualifications has armed me with a range of tools I use on a daily basis in my job. During my time on the course, I learnt skills such as how to utilise market resources for marketing to B2B and B2C. This means I know how to define market segments and customer classifications, which helps me in my role to identify the right approach for our clients. And because I’ve enjoyed studying so much, I’m continuing to study in my spare time to learn about the latest methods and technologies in online marketing. To find out more about what Sam does within her role, check out Yoma’s Digital Marketing services. To find out more about the Liverpool Chamber of Commerce’s Training and Apprenticeship Schemes, head over to their website.