Christmas comes early online and is without a doubt the busiest shopping period for eCommerce sites, so to help get your website seasonally ready, we have compiled a few helpful tips to prepare your business for the Christmas spending rush. ..
1. Theme Your Categories
Help customers find exactly what gifts they are looking for by setting up seasonal categories. Listing products under categories such as “Gifts for Her” and “Gifts for Him” increases sales possibilities by giving the customer ideas of potential products to buy.
2.Give Clear Delivery Deadlines
Give customers the confidence in knowing that their order will arrive on time with clearly marked delivery deadlines on delivery tabs on product pages as well as detailing this on delivery pages.
3. Include Returns Information
Reassure customers that items purchased as gifts are easily returnable should they be unsuitable for the recipient by featuring clear returns information as well as any post-Christmas return date deadlines.
4. Prepare Your Stock Levels
It is the busiest shopping time of the year after all so it is likely that best-selling stock could sell faster than usual. Ensure that you have adequate stock levels to carry you through the Christmas selling season. If any popular items do sell out, entice your customers with recommended similar items.
If you have any questions regarding Christmas preparations for your business, please contact the team at YOMA:
Telephone: 0844 704 8864