The way people spend online is changing all the time, and as such the methods applied to target consumers is required to adapt to meet the needs of both consumers and businesses.
Last year, online consumer sales were estimated at nearly $1.5trillion globally, a 20% increase on those the year before in 2013. Also, £810m was spent online by British shoppers on Black Friday alone, with a further £650m on Cyber Monday.
So the landscape in ecommerce retail is constantly changing and growing – pointing to another bumper year for online retail in 2015. Here are some eCommerce trends the team here at YOMA have predicted to look out for over the next 12 months.
