On May 26th 2012 the EU Cookie Law will come into effect in the UK. This law will require website owners to significantly alter how their site operates as well as bringing about massive changes to internet user’s browsing and online shopping experiences. Whilst full details of the EU Directive can be found here, this post aims to shred a little light on what the law means for UK e-commerce companies.
What are Cookies?
To understand the law we first need to know what cookies are. Cookies are small files that almost all websites use as a kind of memory. Cookies are stored in the user’s browser and enable a site to remember lots of little bits of information about how we use the site. On the whole cookies make the user’s web experience easier by automatically remembering your log in details or remembering settings like text size. However, cookies can also be used to track and collect data about which sites you have visited. Advertisers can then use this information to target you with ads based on the sites you have visited.
What is the Purpose of the EU Cookie Law?
What does the Law Mean for Website Owners?
What Will Companies Need To Do?
Although the law may seem like a nuisance, burying your head in the sand will not make it go away. The ICO’s guide lines offer three main points of advice to companies looking to get cookie legal.
• Find out what cookies you are using on your site
• Work out which cookies you need to obtain consent for
• Build a process of obtaining content on your website.
If you feel like you need guidance and advice on how best to prepare your company for the upcoming cookie law changes, feel free to call us at Yoma. Our experts will be able to ensure that your site complies with the law change in a way that maintains your site’s functionality as much as possible.