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    Facebook Investment

    Facebook steamed into the New Year with a fresh round of investment of $450 million from Goldman Sachs and an additional bump up of $50 million dollars from an existing investor, Digital Sky Technologies.
    With this investment and the news that visits to Facebook exceeded Google’s traffic in the UK for the first time ever on Christmas Day it’s exciting times ahead for the digital marketing industry, particularly search integrated with social media.
    For those involved in search and social media marketing the two questions they will be asking in 2011 are;

    • Will Google’s loyal fan base change the way they search for products and services?
    • Do retailers and service providers need to place more emphasis on their social media strategy?

    The team at Yoma is already working with these changes, ensuring our customers are ahead of the digital curve.