What this means for Magento merchantsGoogle wants websites that provide a solid mobile user experience to rank high. It is rare for Google to pre-warn users of an algorithm change. This announcement can be seen as a concerted effort to improve user experience across the search network and the internet as a whole. If you haven’t invested in a responsive or adaptive website, you’re in danger of being left behind. There are two types of build you should consider when looking to improve your mobile user experience:
- Responsive design – a website that will fluidly change and respond to fit any screen.
- Adaptive design – achieved through designing to fit a predetermined set of screen or device sizes.