With Christmas now in touching distance – we understand that you’re working hard to get ready for this busy time of year, but don’t forget about the next big event on the eCommerce calendar – The January sales!
In January 2012, e-commerce was the only section of the UK retail market to report growth in the first two weeks of January and with many consumers now spending just as much money online in the January sales as they are in the run up to Christmas – can you afford to be unprepared?
To be sure your business makes the most of the January sales period, here’s a few tips for your eCommerce site;
Be sure to offer great discounts off products you know your customers are most interested in. 10% off Christmas stock isn’t going to appeal to customers in January searching for a great bargain.
Thank Your Loyal Customers
By rewarding your most loyal customers with exclusive discounts in January, you’re sure to make them feel appreciated! Allowing loyal customers to enter online sales before they are open to the general public is also a great tactic used within the industry to reward loyal customers and make them feel special.
Shout about your sales!
Let new and existing customers know about your sales and the great promotions you are offering through social media, email marketing, web banners, advertising – anything you can to be sure they visit your site in January!
If their sale starts on boxing day at 10am, why not start your business’s sales at 8am- this is a great way to get ahead of your competition and encourage consumers to lean towards your brand over your main competitors.
Are You Ready?
Make sure your business is ready to hit the ground running in January with fresh banners, promotions, campaigns and competitions, and capitalise on the 2013 January sales!
To get your business ready for the new year, please contact your account manager.
Call: 0845 390 2121