Content Marketing

RankBrain: What will Google’s new AI robot change?

Machine learning has truly entered the search market this year, with Google revealing that it has introduced a new facet to its integral algorithms called RankBrain. (more…)

How to create engaging and effective blog titles

by Yoma

We would argue that the titles for your blog posts are just as important as the content within the post itself. (more…)

Google’s manual action penalty over free product reviews

by Yoma

When a Google penalty is handed out, the organic search rank of a site can take a long time to recover and in the past week a significant number of manual actions taken against bloggers...

Alex’s Fancy Dress Month for Pancreatic Cancer: Week 2

by Yoma

Hey everyone! So Week 2 has flown by already - we can't believe how fast the challenge is going for Alex - it's going to be so boring when she has to go back to...