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Google’s manual action penalty over free product reviews

When a Google penalty is handed out, the organic search rank of a site can take a long time to recover and in the past week a significant number of manual actions taken against bloggers...

17 Crazy Facts about Google on its 17th Birthday!

by Yoma

Happy Birthday Google! Google will be 17 years old on the 27th September and to celebrate, we’re sharing 17 crazy facts about the global internet giant. Did you know that… (more…)

What you need to know about the New Google AdWords Reporting Tool

by Yoma

At the end of last year Google launched an entirely new AdWords reporting interface. This replaced the previous, slightly cumbersome, solution that required multiple Excel spreadsheets and often a pivot table to understand. (more…)

Mobilegeddon continues with November 2nd update

by Yoma

Google’s mobile-friendly algorithm update, dubbed ‘mobilegeddon’ by the media, has been in effect for almost six months. (more…)

The Chrome Extensions Every Digital Marketing Expert Should Know

by Yoma

Negotiating the minefield that is the world of Google Chrome extensions is far from a straight-forward task. (more…)

When is Redesign Needed to Improve User Experience?

by Yoma

This year Google is embarking upon an ambitious project to overhaul its AdWords platform, not only to improve user experience on mobile devices but also to empower businesses and brands to make better use of...

Top 9 online marketing trends that will dominate 2016

by Yoma

There are a wide range of marketing tools that can be used within your marketing strategy. These can help your business to increase its online presence. (more…)

Google’s Smart Shopping Changes Coming

by Yoma

At the beginning of 2022 it was announced that Google’s Smart Shopping campaigns would be replaced by their new and improved Performance Max Campaigns. With this decision leaving many people confused as to why, it...

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