Iconic is a word that is often overused but not when describing The Cavern Club, the birth place of The Beatles. When Yoma were asked to design their website, we knew we needed to create a site that matched the cutting edge style, image and philosophy of the world renowned club. Using our digital expertise, we quickly set about the task.
Working with The Cavern Club’s owners, we established what kind of direction they wanted to take the site. Following these meetings we then began constructing a site that would serve to detail the history of the club, sell official Cavern merchandise, advertise upcoming events and provide an easy to navigate user experience with an inclusive community feel.
In order to meet this objective we had to be just as innovative as the site we were creating. We developed the site’s stylish feel using our in depth knowledge of the CMS platform Joomla. We then took the complicated step of integrating Magento’s powerful e-commerce system which enabled the site to efficiently sell Cavern Club merchandise against a visually attractive backdrop. As well as providing interesting and detailed content about the club’s history, our team designed an effective and easy to use What’s On Guide in which users can see what's available and book tickets hassle free.
To foster the inclusive feel our client desired we also took the step of creating a member’s only section that gave the user access to restricted content such as additional information and products. After the web build was complete our work was still not done. With our expertise in SEO, the Cavern Club now ranks on the first page for the highly completive keyword “Beatles Merchandise” which directs a lot of traffic and revenue towards the site.
The whole of Yoma are extremely proud of our work with The Cavern Club and feel it demonstrates our capabilities perfectly. If you are looking for an online marketing agency that will provide a top quality service Eight Days A Week, talk to Yoma.
