Top Social Media Campaigns: FacebookFacebook can be a tough social media channel to crack but after a lot of thought and creative thinking, it can be done. The following businesses have done just that and are more than likely reaping the rewards.
Biltwell Inc.Bitwell Inc. created a campaign on Facebook to encourage audience engagement and build a social media community. The idea of the campaign was to encourage fans to send in their best motorcycle helmet artwork which will then be featured on the Biltwell Inc. Facebook page for all to see. This is an ongoing social media campaign and so by having something like this, you will not see a drop in fans as you might do with a competition. Also you will be generating fans who are within your target audience profile rather than just competition seekers for example.
National Geographic ChannelNational Geographic Channel created a Facebook competition as their campaign to generate audience engagement and new fans. The competition was very simple and the prize was incredible which is why it was such a success. The competition prize was to have their photo on a National Geographic magazine plus two tickets to travel! To enter the competition, someone simply had to upload their photo to the National Geographic Channel Facebook page and add a caption… that is it. With having this type of competition where fans send in photos of themselves, you will be encouraging entries from your target audience profile rather than just competition seekers.
Top Social Media Campaigns: TwitterHow amazing would it be to have your hashtag go viral? That really would be something wouldn’t it. It seems impossible but it really isn’t. Often the daftest things ends up going viral so don’t take things so seriously and start having fun with your Twitter campaign ideas. Here are two of my favourite Twitter campaigns I’ve seen this year so far…
Pepsi MaxThis campaign has got to be my favourite of them all and would have loved to have seen it in person. Pepsi Max used the #LiveForNow hashtag for Twitter users to get involved in this crazy yet brilliant Twitter campaign. The idea was not online based but rather to take over a bus shelter in London… sounds crazy already right!? Pepsi Max converted a London bus shelter ad into a video that made it seem to passers-by that crazy things were actually happening in real life. You can watch the video of people’s reactions below. Want to know how else you can attract visitors to your website? Read my blog post on How to Attract Visitors to Your Website.
LEGOFor inspiration for those who haven’t got the budget to pull off something as extravagant as the Pepsi Max Twitter campaign, look to LEGO. This very simple but fun idea hit it off with Twitter users and generated 370 retweets, 226 favourites and a whole lot of comments. April Fools is probably the only day you could get away with something like this as it is rather risky otherwise (notice the disclaimer in the image) but people like to laugh and this is exactly what LEGO set out to do.
ONE DAY ONLY! Orders placed today will be delivered via REAL turtle. Shipping times may vary… http://t.co/gKkL7OLkUs pic.twitter.com/A4mZMC6SAm — LEGO (@LEGO_Group) April 1, 2014