When it comes to eCommerce, women have historically dominated the online market. With reports showing that women are generally more active online, and also spend more time on shopping websites, the women’s online shopping market has fast become over-saturated.
In the past year, the Men’s eCommerce boom has also taken over the Yoma office too. We have seen more and more men’s online fashion stores launching, including a number of Yoma clients including Aphrodite 1994 and Tessuti , both making a big impact within the Men’s online fashion market.
With this sudden market growth, online news site www.mashable.com have put together a list of trends driving men’s eCommerce worldwide which includes tips on the power of purchase;
Click here to read the top tips from the team at Mashable.