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EMAIL MARKETING

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WHAT WE OFFERTargeted and effective email marketing

We are skilled in crafting effective email strategies and email automation that connects your customers to your brand and supports your eCommerce platform. We undertake a thorough audit of your existing infrastructure as well as reviewing your email database, sign-up processes, segmentation, automation, designs, email triggers and email lead generators to see where we can make improvements and drive future growth.

Engage with your customers

We plan an email engagement strategy that will inspire action and generate repeat business. We create behavioural trigger emails that connect with customers at the right time to build brand advocates and drive repeat business.

Deliver the right message

Personalisation means more than just a recipient name. We personalise your emails so you speak directly to your customer personas, with emails that are both timely and tailored with value-laden content to improve your open rate.

Grow client retention

We improve your retention strategy, by using analytics to evaluate and optimise campaigns. We ensure we ask the right questions and provide just the right balance of emails to improve client retention.

WHAT WE DOBuild Intelligent Email
Campaigns

We design, build and test email automation and email sequences that connect with your customers in the right way and at the right time. Engage your customers with intelligent emails, triggered welcome emails, transactional and abandoned basket emails. Grow your subscribers with sign-ups created using dynamic web forms. Build stronger relationships with smart personalisation, intuitive designs and custom campaigns to create a robust engagement and retention strategy for your business. Craft smarter campaigns with a/b testing of subject lines, send times and layout to improve your open rates.

  • Campaign Strategy
  • Intelligent email marketing automation
  • Dynamic Web Signups
  • Grow Customer Database
  • A/B Testing
  • Abandoned Basket Recovery
  • Personalisation
  • Responsive email templates
  • Automation
  • Analytics and AI optimisation
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HOW WE DO ITCreate Automated Workflows

We are dotdigital partners which means we utilise dotdigital’s unique data-driven marketing automation platform to enhance your campaigns. With dotdigital’s automation programme builder, that integrates with Magento, we can build the ideal customer experience with intelligent workflows.

With automated lifecycle marketing, you can plan every stage of the customer journey. From welcome programmes to automated lead nurturing and re-engagement campaigns, these timely programmes help build long-term relationships with your customers.

Dotdigital’s multi-decision nodes allow you to minimise the number of steps in every journey. This is particularly useful when sending email campaigns in multiple languages. Plus, logic branching in programmes allows you to create unique paths based on customer actions and split-testing automation means you can constantly optimise journeys.

47%
of consumers read emails
on their mobile phones.
47%
recipients will open an email
because of the subject line
66%
of the UK online population use
social networks to share content
50%
is the average open rate
for a welcome email

“YOMA and dotdigital have enjoyed a long-standing Partnership, with YOMA’s knowledge in both B2C & B2B online commerce and dotdigital’s best of breed Marketing Automation technology, it’s a natural fit for our many mutual clients. As an active member of the eCommerce community I have complete confidence when recommending their team to our customers.”

Peter Kilmartin - Partnerships Manager
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As a dotdigital partner, we offer bespoke marketing automation to integrate and execute a tailored email marketing campaign with tangible results.

Want better email marketing automation
to engage your customers?
CONTACT US