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seo

RankBrain: What will Google’s new AI robot change?
Machine learning has truly entered the search market this year, with Google revealing that it has introduced a new facet to its integral algorithms called RankBrain. (more…)
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Yoma Shortlisted for 2015 Prolific North Awards
We’re very excited to announce that Yoma have been shortlisted in the ‘SEO & PPC Agency’ category, at the 2015 Prolific North Awards. (more…)
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Yoma SEO Strategy
How to detect and combat negative SEO
Search Engine Optimisation (SEO) is one of the cornerstones of digital marketing. (more…)
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Increase Your Site Traffic and Conversions this Mother’s Day!
According to the latest Google Trends report, the number of consumers who rely on the internet to get inspiration for Mother’s Day gifts and make purchases has increased steadily for the last decade, making it...
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Google’s manual action penalty over free product reviews
When a Google penalty is handed out, the organic search rank of a site can take a long time to recover and in the past week a significant number of manual actions taken against bloggers...
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Everything You Need to Know About SEO but Were Afraid to Ask!
Thinking of taking your business online or opening a digital store? Then you’ve probably heard of SEO but if you’re unclear about what it is and whether you actually need it, this guide cuts through...
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5 Reasons Mobile Visitors Are Leaving Your Site
According to Deloitte, 76% of all British adults now own a smartphone and spend more time on them than on any other device, but less than 25% of them are using mobiles to make calls....
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Why Choose Magento?
In the first installment of our Ultimate Magento Buyers’ Guide series, we answer the most basic and most common question of them all: why choose Magento?Here are nine reasons why you should. (more…)
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