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    seo

    Google Algorithm Adds Mobile Friendly Factors – Impact on Magento
    by Yoma
    Following the launch of “mobile-friendly” labels in November 2014, Google last week announced that from April 21st they will use this classification as a ranking factor in their search algorithm. This means sites with an...
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    why-local-seo-is-important-in-2023
    Why Local SEO is Important in 2023
    by Yoma
    A survey conducted by ‘Red Egg Marketing’ showed that 82% of consumers would prefer to pay more doing business with a local business, rather than pay less doing business with a well-known chain. This can...
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    what-is-chatgpt-should-it-be-used-for
    What is ChatGPT & Should it be Used for SEO?
    by Yoma
    The new OpenAI tool, ChatGPT, has taken the world by storm. It was released on the 30th of November 2022 and reached 1 million users by the 5th of December. Although there is a lot...
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    Increase Your Site Traffic and Conversions this Mother’s Day!
    by Yoma
    According to the latest Google Trends report, the number of consumers who rely on the internet to get inspiration for Mother’s Day gifts and make purchases has increased steadily for the last decade, making it...
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    Google’s manual action penalty over free product reviews
    by Yoma
    When a Google penalty is handed out, the organic search rank of a site can take a long time to recover and in the past week a significant number of manual actions taken against bloggers...
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    Alex’s Fancy Dress Month for Pancreatic Cancer: Week 1
    by Yoma
    It's finally here - our Online PR, Alex's month long fancy dress campaign to raise money for Pancreatic Cancer UK! (more…)
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    Yoma SEO Strategy
    How to detect and combat negative SEO
    by Yoma
    Search Engine Optimisation (SEO) is one of the cornerstones of digital marketing. (more…)
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    RankBrain: What will Google’s new AI robot change?
    by Yoma
    Machine learning has truly entered the search market this year, with Google revealing that it has introduced a new facet to its integral algorithms called RankBrain. (more…)
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